Privacy Notice from Import Treads de México, S.A. de C.V. on behalf of Roadtrack

Identity of the responsible party Import Treads de México, S.A. de C.V., representing Roadtrack, is responsible for collecting your personal data, for the use given to it, and for its protection.

Information Collected We collect your personal information in various ways and from different areas of our website. All personal information collected by Import Treads de México, S.A. de C.V. on behalf of Roadtrack is subject to confidentiality and privacy rules. This includes all personal information that users voluntarily enter on our site, including, but not limited to, the creation of a personal profile, registration for the special offers notification service via email, registering for our loyalty programs, sending e-cards, among others. For each of the above services, the information requested is different and is stored in separate databases.

Personal information includes, but is not limited to, your full name, postal and email address, telephone number, professional and financial information. Some of these activities include:

  • Registering on our site to be part of our project or loyalty programs.
  • Signing up for services such as special offer notifications.
  • Participating in contests, raffles, and surveys.
  • Sending e-cards and testimonials that may be published on our site.

Purposes of Processing Your Personal Data
We use your personal information to:

  • Provide the required services and products.
  • Inform about changes or new products.
  • Conduct internal studies on user demographics, interests, and behavior to offer personalized promotions and services.
  • Participate in loyalty programs and specific promotions.
  • Transfer of Personal Information

Your data may be shared with third parties, including business partners and affiliates, for the purposes of service improvement, marketing, and statistical analysis. Import Treads de México, S.A. de C.V., on behalf of Roadtrack, does not sell or rent its users’ personal information to third parties. If you do not want your data to be shared, you may refuse this transfer in accordance with the procedures we establish.

ARCO Rights You have the right to access, rectify, and cancel your personal data, limit or oppose the use we make of that information, and revoke any consent you have given. To exercise these rights, you can send a request to legal@aanm.com.mx.

Safeguarding Children’s Personal Information Extremely Important Import Treads de México, S.A. de C.V., representing Roadtrack, collects the minimum amount of information necessary to provide its services. Import Treads de México, S.A. de C.V., representing Roadtrack, does not request personally identifiable information from minors. Minors should always ask their parents and/or legal guardians for permission before sending personal information to another user online.

Use of Cookies and Other Tracking Technologies We use cookies and other technologies to improve your experience on our website and to show you advertising related to your preferences. You can set your browser to refuse these cookies if you wish.

Data Security and Confidentiality We implement appropriate security measures to protect your data from alteration, loss, unauthorized processing, or access. However, no data transmission over the Internet can be guaranteed to be completely secure.

Exceptions to Confidentiality Import Treads de México, S.A. de C.V., on behalf of Roadtrack, assumes no obligation to maintain the confidentiality of any other information provided by the user, including information provided by the user through newsletters and online chats, as well as information obtained through the cookies described above, the foregoing in accordance with the provisions of Article 109 of the Federal Copyright Law and Section I of Article 76 bis of the Federal Consumer Protection Law.

Minimum Principles of Our Privacy/Confidentiality Policy Import Treads de México, S.A. de C.V., on behalf of Roadtrack, adheres to the following principles to ensure the protection and confidentiality of your personal information:

  • Necessity: We only collect information that is necessary to provide and improve our services.
  • Quality: We strive to maintain the accuracy and quality of the information we collect.
  • Security: We implement advanced technology to protect your data during collection, transmission, and storage.
  • Consent: We do not disclose your information without your consent, except for legal obligations.
  • Responsibility: We ensure that both our employees and business partners respect our privacy and confidentiality standards.

Modifications to the Privacy Notice We reserve the right to make modifications or updates to this privacy notice at any time, in order to comply with new legislation, internal policies, or new requirements for the provision or offering of our services or products.

Consent You accept the terms of this privacy notice when you provide your personal information, as well as any future modifications. If you do not agree, you may refrain from providing personal information.

Contact For any questions or comments about this notice, you can contact us at legal@aanm.com.mx